Diego Vergara Chiroso

Signature Collection
A curated offering of our most expressive and exclusive coffees—sourced in close partnership with exceptional producers. Each lot is a signature in itself: distinct, memorable, and a true reflection of origin, skill, and care at the highest level.

Due to the exclusivity, high cost and small amount of green we have available, we roast and fulfill orders for this coffee on a schedule. We roast Jhoan Vergara Red Bourbon once every 7 days, so expect this coffee to take just a bit longer to ship. If you ordered any other coffees, they will wait and ship with this coffee.

A Family Legacy Reimagined

Finca Las Flores was founded in 1990 by Edilberto Vergara and Nubia Ayure, both descendants of multi-generational coffee growers. The farm spans 16 hectares, though only two were initially planted with coffee. By 1998, the property was fully cultivated — but it wasn’t until 2006, when Nubia placed 16th in the Cup of Excellence, that the family began shifting toward specialty production.

Jhoan was only 15 when he left high school to study coffee production at SENA, a national training program for Colombia’s coffee professionals. He recalls coffee farming once feeling like a punishment — hard labor for falling behind in school — until he discovered deep satisfaction in nurturing plants and stewarding the land. His mother’s passion and belief in experimentation further shaped his future.

“My mom taught me that every profession is an art,” Jhoan says. “If you love something, you study, you practice, you refine — and that’s how you make it your craft.”

Meet the Producer

Today, Jhoan represents the third generation to run the farm, taking over in 2018 when his father retired. Instead of maintaining the high-volume Caturra production the farm was known for, he made the bold decision to diversify into distinct, high-quality varieties.

Alongside his brothers, Carlos and Diego, the Vergaras developed replicable systems for controlled fermentation, solar drying, and flavor preservation. The farm even maintains a microorganism lab to evaluate fermentation influence and improve cup consistency.

Their approach has drawn comparisons to other leaders of Colombia’s modern specialty movement, with Las Flores named among the “holy trinity” of producers alongside Nestor Lasso (El Diviso) and the Gasca brothers (Zarza).

A Rising International Presence

In 2019, Jhoan competed in the Master of Coffee competition in South Korea — serving as both producer and roaster — and took first place against 162 participants. At the auction that followed, his lot earned the highest price.

Since then, Jhoan has emerged as a leader in his region, hosting annual cupping events to help producers compare processing methods and share data — something previously rare in the competitive landscape of Huila coffee farming.

“I’m an open book,” he says. “Sharing knowledge raises the level of Huila, and Colombia as a whole.”

A Vision for the Future

Jhoan hopes to expand Las Flores into a farm that not only produces exceptional coffee, but also teaches it — a place where visitors can learn processing firsthand and understand the complexity behind a single cup.

He acknowledges the challenges facing the next generation of Colombian coffee growers, but remains committed to demonstrating that coffee farming can be a creative, stable, and globally connected career.

“Coffee is my passion,” he says. “When I drink it, I think of every hand and every step that brought it into being. It reminds me that this work matters.”

Our Approach to Transparency

At Euphoria, transparency begins with relationships. We believe that great coffee is rooted in mutual trust, respect, and shared commitment—long before it ever reaches your cup.

Instead of focusing solely on numbers or certifications, we prioritize long-standing partnerships with the farmers who grow our coffee. Some of these relationships have been years in the making, built through consistent communication, shared goals, and genuine care for one another’s success.

We believe the length of these relationships is one of the most meaningful indicators of transparency. A farmer would not choose to work with us year after year if we were cutting corners, negotiating unfairly, or treating their work as anything less than the craft it is. When both sides continue to return, it’s because the partnership is healthy, respectful, and mutually beneficial.

For some of our newer relationships, the foundation is the same: direct access and open communication are non-negotiable. We do not pursue sourcing situations where we can’t talk directly with the people producing the coffee, nor do we enter relationships that don’t have the potential to grow into something long-term. Our goal is always consistency, trust, and shared success, not one-time transactions.

Whenever possible, we visit our producing partners face to face. Sitting down together, walking their farms, and experiencing their work firsthand is invaluable. These moments deepen our connection and help ensure that our sourcing practices reflect our values in real, tangible ways.

When you enjoy our coffee, you’re supporting real people, real families, and real histories, thoughtfully connected across the world. That’s the heart of what we do, and that’s the kind of transparency we’re proud to stand behind.

Length of Relationship with Jhoan Vergara: 3 years

How many different coffee lots we have purchased from the Vergara Brothers: 3

Have we met Jhoan face to face? Yes! We met Jhoan and Diego at SCA in 2024.

Thank you! – Nick Yost / Owner of Euphoria Coffee Roasting