Galo Morales Caturra

Grown high in the lush hills just north of Quito, this coffee is the result of generations of dedication, family, and a relentless pursuit of quality. At Finca Cruz Loma, Galo Fernando Morales Flores, alongside his wife Maria Alexandra Rivera and their family, cultivate coffee on land that has been passed down for over 80 years, land they describe as a “marvelous paradise.” Surrounded by tropical flora like guanábana, citrus, and sugarcane, their coffee benefits from a uniquely balanced climate where flowering and ripening can happen almost year-round.

Our Approach to Transparency

At Euphoria, transparency begins with relationships. We believe that great coffee is rooted in mutual trust, respect, and shared commitment, long before it ever reaches your cup.

Instead of focusing solely on numbers or certifications, we prioritize long-standing partnerships with the farmers who grow our coffee. Some of these relationships have been years in the making, built through consistent communication, shared goals, and genuine care for one another’s success.

We believe the length of these relationships is one of the most meaningful indicators of transparency. A farmer would not choose to work with us year after year if we were cutting corners, negotiating unfairly, or treating their work as anything less than the craft it is. When both sides continue to return, it’s because the partnership is healthy, respectful, and mutually beneficial.

For some of our newer relationships, the foundation is the same: direct access and open communication are non-negotiable. We do not pursue sourcing situations where we can’t talk directly with the people producing the coffee, nor do we enter relationships that don’t have the potential to grow into something long-term. Our goal is always consistency, trust, and shared success, not one-time transactions.

Whenever possible, we visit our producing partners face to face. Sitting down together, walking their farms, and experiencing their work firsthand is invaluable. These moments deepen our connection and help ensure that our sourcing practices reflect our values in real, tangible ways.

When you enjoy our coffee, you’re supporting real people, real families, and real histories, thoughtfully connected across the world. That’s the heart of what we do, and that’s the kind of transparency we’re proud to stand behind.

Length of Relationship with Galo Morales: 1 year

How many different coffee lots we have purchased from Galo Morales: 2

Have we met Galo face to face? Not yet, but it’s on our list!

Thank you! – Nick Yost / Owner of Euphoria Coffee Roasting