Passion Project Blend

*This blend was formerly our Bel Air Blend

Passion Project – Coffee Without Compromise

At Euphoria Coffee Roasting, coffee is more than just a business—it’s a calling. Passion Project is our way of celebrating what truly matters: unwavering quality, meaningful relationships, and a deep love for the craft. This blend is a testament to our promise—no shortcuts, no compromises—just exceptional coffee, grown with care and roasted with purpose.

Why “Passion Project”?

This blend represents our commitment to doing things the right way, no matter the cost. We prioritize quality over profits, relationships over transactions, and integrity over convenience. From the farmers we partner with to the customers we serve, Passion Project is about pouring our heart into every step of the process—because coffee should be made with love, not just for the bottom line.

Flavor Profile:

A beautifully balanced and expressive blend, Passion Project features vibrant flavors, a touch of stone fruit sweetness, and a velvety, lingering finish. Sourced from trusted farmers who share our vision for sustainability and excellence, this blend is roasted to bring out the full character of the beans—because when you care about the process, the results speak for themselves.

More Than Coffee—A Commitment

Passion Project isn’t just a blend; it’s a philosophy. It’s a reminder that true craftsmanship is driven by love, not profit. When you brew a cup, you’re not just tasting coffee—you’re experiencing the dedication, relationships, and passion that make it possible.

Made with heart. Roasted with purpose. Enjoyed with passion.

Brew with heart. Drink with purpose.

Our Approach to Transparency

At Euphoria, transparency begins with relationships. We believe that great coffee is rooted in mutual trust, respect, and shared commitment, long before it ever reaches your cup.

Instead of focusing solely on numbers or certifications, we prioritize long-standing partnerships with the farmers who grow our coffee. Some of these relationships have been years in the making, built through consistent communication, shared goals, and genuine care for one another’s success.

We believe the length of these relationships is one of the most meaningful indicators of transparency. A farmer would not choose to work with us year after year if we were cutting corners, negotiating unfairly, or treating their work as anything less than the craft it is. When both sides continue to return, it’s because the partnership is healthy, respectful, and mutually beneficial.

For some of our newer relationships, the foundation is the same: direct access and open communication are non-negotiable. We do not pursue sourcing situations where we can’t talk directly with the people producing the coffee, nor do we enter relationships that don’t have the potential to grow into something long-term. Our goal is always consistency, trust, and shared success, not one-time transactions.

Whenever possible, we visit our producing partners face to face. Sitting down together, walking their farms, and experiencing their work firsthand is invaluable. These moments deepen our connection and help ensure that our sourcing practices reflect our values in real, tangible ways.

When you enjoy our coffee, you’re supporting real people, real families, and real histories, thoughtfully connected across the world. That’s the heart of what we do, and that’s the kind of transparency we’re proud to stand behind.

We’re proud to share that, after years of relationship-focused sourcing, more than 75% of the coffees we purchase come from farms and farmers we’ve partnered with for over three years.

Thank you! – Nick Yost / Owner of Euphoria Coffee Roasting