Rogicha

The Rogicha washing station is nestled in the mountainous
and rugged terrain of southern Ethiopia’s Guji Zone. Going
back centuries, Guji’s fertile land, sky high altitudes, and
favorable climate has nurtured the cultivation of exceptional
coffee. As legend has it, it was in the Ethiopian mountains that
a sheep herder first discovered the magic of coffee. Today, the
dynamic producers at Rogicha are combining Guji’s
traditional heritage with innovative supply chain structures
and modernized processing methods. Although most of
Ethiopia’s coffee is purchased and sold through the Ethiopian
Coffee Exchange, we are excited to be building direct supply
chains with the farmers from the Wate washing station. This
supply chain allows us to build partnerships directly with
producers and to engage with producers during the pre
harvest and processing phases to source specific coffees. It is a
great way to support producers and value the uniqueness of
each lot of coffee.

Each of the members of the Rogicha washing station picks
cherries on his/her respective farm and brings the cherries to a
centralized wet mill for processing. As an organization, the
washing station implements protocols and parameters to
ensure that the coffee cherries being picked are at optimal
maturity. Once the cherries are picked, they are floated in
water to remove the lower-density cherries, and then they are
sorted by a brand-new wet mill.

The cherries are then de-pulped, fermented in tanks with
water, and then washed before they are finally dried on raised
beds until the moisture content reaches 11%. By slowly drying
on raised beds, the coffee benefits from having continuous,
delicate airflow, allowing it to dry evenly throughout.

Our Approach to Transparency

At Euphoria, transparency begins with relationships. We believe that great coffee is rooted in mutual trust, respect, and shared commitment, long before it ever reaches your cup.

Instead of focusing solely on numbers or certifications, we prioritize long-standing partnerships with the farmers who grow our coffee. Some of these relationships have been years in the making, built through consistent communication, shared goals, and genuine care for one another’s success.

We believe the length of these relationships is one of the most meaningful indicators of transparency. A farmer would not choose to work with us year after year if we were cutting corners, negotiating unfairly, or treating their work as anything less than the craft it is. When both sides continue to return, it’s because the partnership is healthy, respectful, and mutually beneficial.

For some of our newer relationships, the foundation is the same: direct access and open communication are non-negotiable. We do not pursue sourcing situations where we can’t talk directly with the people producing the coffee, nor do we enter relationships that don’t have the potential to grow into something long-term. Our goal is always consistency, trust, and shared success, not one-time transactions.

Whenever possible, we visit our producing partners face to face. Sitting down together, walking their farms, and experiencing their work firsthand is invaluable. These moments deepen our connection and help ensure that our sourcing practices reflect our values in real, tangible ways.

When you enjoy our coffee, you’re supporting real people, real families, and real histories, thoughtfully connected across the world. That’s the heart of what we do, and that’s the kind of transparency we’re proud to stand behind.

Length of Relationship with Rogicha washing station: 1 years

How many different coffee lots we have purchased from Rogicha washing station: 3

Have we met them face to face? Not yet!

Thank you! – Nick Yost / Owner of Euphoria Coffee Roasting